This includes unethical medical experimentation-from the Tuskegee Syphilis Study to the more recent Baltimore Lead Paint Study, to cite a few U.S.-based examples-and substandard care for people from racial and ethnic minority groups. Speaking of trust, any efforts to counteract misinformation and support evidence-based medicine must acknowledge the ways in which patient trust has been compromised. Understand health care’s breaches of trust. But knowing how to communicate effectively with patients during clinical encounters-listening with empathy, using accessible language, and directing patients to evidence-based sources of information-helps engender trust. Seema Yasmin, a journalist, physician and author of Viral BS: Medical Myths and Why We Fall for Them. “When we think about the way that we design medical education, communications is a soft science… not as important as, for example, teaching a resident how to do a lumbar puncture,” says Dr. “After all, that's how we ourselves learn: medical students may be trained in theory, but practicing physicians are educated by anecdote.”Īs discussed in this Stanford Medcast: COVID-19 Mini-Series, better communication training is needed in general to combat the rising tides of misinformation, false information and disinformation. “Instead of dealing in principles, lecturing patients on the data and the numbers, perhaps we should concentrate on stories instead,” suggests this physician-authored essay in JAMA. Knowing this, clinicians may consider new ways of communicating facts, including a narrative approach. Recipients of false news may have a greater emotional reaction to novel information, and thus are more likely to share it, whether it's true or not. Why is this? Researchers hypothesize that “the degree of novelty” plays a significant role. The study found that falsehoods are 70 percent more likely to be retweeted on Twitter than the truth. In 2018, researchers at MIT Sloan conducted the largest-ever longitudinal study of the spread of false news online. Understanding how false news spreads is key to mitigating it.
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