![]() ![]() it’s the first shoe that has ever been so unique and different. however, we wanted to start out with pure white because this is the first shoe in tennis that has ever been done like this. SW: well I have been wearing them for a while now so there have been a few colorways by now. it has a lot of stability in the ankle, it is fun and it can have so many new designs.ĭB: with the footwear adhering to wimbledon’s all-white color requirements, will there be more colorful and expressive versions to come in future competitions? after that, we worked so hard and for so many hours, on this wonderful shoe. from then onwards, I knew I had to find a shoe that will help me stabilize and be better. it actually all started a couple years ago in australia, where I was playing and I fell and rolled my ankle. Serena williams (SW): I’ve always had ankle problems. With the all-white ‘NIKEcourt flare’ set to debut on the grass courts of wimbledon, designboom caught up with serena williams in london, and was able to ask her and aaron cooper a few questions on the new tennis shoes.ĭesignboom (DB): could you outline the specific issue with your ankle and why you wanted a shoe that could provide it with additional protection? It helps create the feeling that the shoe is an extension of the body. solutions were explored in the sports brand’s innovation kitchen, where the idea of a neoprene ankle cuff was fabricated. with serena having an issue with rolling her ankles, the team referenced the latest ‘ KOBE’ signature footwear to add stability through a lightweight and minimal design. ![]() Engineered specifically for serena williams, the NIKE design team, led by aaron cooper, developed the ‘NIKEcourt flare’ tennis shoes to deliver additional stability for the ankles. ![]()
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